Just like in a feature length movie, a director is required
to monitor the production of the video and ensure everything is going to plan.
The director is there to ensure that the band is doing the correct conventions
of that genre, unless the video is based on something else. They are also the
director of a back story that may take place to go along with the music video,
ensuring all actors and other cast are doing the correct thing, just like in a
movie. These 2 aspects are important in the music video to ensure a video is
developed for the specific genre of music. The director makes sure that the
conventions of the music match the genre of the music the video is applied to,
unless it is intentionally altered for obscurity or comic effect. A popular
director in the metal/metalcore scene called Robbie Starbuck is a director of
bands within that particular genre. He has worked with bands such as Asking
Alexandria, Times of Grace and Escape the Fate and developed music videos that
fit to the various subgenres of music. The video for “Caraphernelia” by Pierce
The Veil appears bright, and has a story relating to the lyrics of the song.
Whereas the video for Asking Alexandria’s “The Final Episode (Let’s Change the
Channel)” has a more gloomy and dark approach to it, hence the style of music
played. Robby has done a good job of working with different conventions of
music video genres. His website (http://www.robbystarbuck.com/)
has all of his various videos on the site.
These are 2 examples of Robby Starbuck's contrasting videos.
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