"Follow the Signs" video analysis

Music videos demonstrate genre characteristics.
The visual image of Born of Osiris are that of a typical modern death metal/deathcore band, with long hair or shaven heads, stretched/pierced ears and other facial piercings. There are a lot of close ups of the double bass pedals and guitars playing the technical parts of the song which could be used to show off the skill of the band members. There is also a lot of simultaneous headbanging and other aggressive stage moves that are typical of various bands of the same or similar genre. There is very little lighting and the band members are wearing dark or bland clothes, to fit in with the stereotypical view of darkness within the genre of music. It matches Goodwin's theory of genre characteristics within music videos.

Relationships between visuals and lyrics
Between shots of the band, the video itself is of illuminati style people being brought down to earth by monks. This matches the lines in the song "I will show you more, a discovery beyond what you perceive" and "But in the end, disbelief cannot be denied, cannot be refused." This could be suggesting the existance of a greater being beyond earth and it will eventually inevitably be upon us. This, again meets Goodwin's theory because the lyrics and on screen visuals match.

Relationships between music and visuals
Aside from the genre (technical death metal) the band use a lot of choir and keyboard aspects in the song to add a mysterious feel to the video, which fits in very well with the theme of the music video.

The demand for the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work
The music video includes various shots of the band, both with whole band shots and individual shots of each member, showing the instruments and movements that the band do. This could be the recognisable feature or trademark of the band which would make them easy to distinguish by their fans.

There is frequently reference to notion of looking
The majority of the visual effects in the video are done using CGI and actors. The band also are performing in the same backdrop in which parts of the video are set. It helps to pirtray the story behind the music video. Aside from this, there is nobody else in the music video. The main focus is on the band and the story, which the CGI and various bright colours used helps to portray.

There is often intertextual reference

There is no intertextual reference in the music video, other than the record label, Sumerian Records presenting themselves at the start. There is no product placement at all other than accidental close-ups of the band's equipment used in the video and also the band are also wearing very plain clothes with no bright logos or patterns. This helps the main focus to be on the band themselves and the visuals, but doesn't meet Goodwin's theory.