The purpose of a music video

The intention of a music video is to entertain the watcher by creating a visual image through the use of a song or piece of art, or other piece of music. This can be used to show a story that the song may tell, or an artistic piece. An example of an artistic piece would be "Somebody I used to know" by Gotye, there is no specific story behind the video, merely just the singers taking on a form of art. An example of a msuic video that tells a story, or part of one is "All Signs point to Lauderdale" by A Day to Remember, which tells the story of a boy bullied at school. It can also be used for advertising products that will be featured in the music video, such as t-shirts, an energy drink or maybe even an upcoming tour that the band will be doing. Popular videos, especially amongst the rock/metal genre show tour diaries, such as highlights of on stage footage of the bands and backstage footage. An example of this is the music video to "Closure" by Asking Alexandria. Music videos in which the songs has featured in a film may have parts of the film in the music video to help advertise the film to fans of the band. An example of this is "Her Portrait in Black" by Atreyu which had a music video done for the film Underworld: Evolution.